Business in South Walton - Starbucks closing in Rosemary Beach & WaterColor - Say it ain't so!
A few weeks ago, Olivier mentioned he had been hearing rumors that the Starbucks at Rosemary Beach AND WaterColor were slated to close as part of a major downsizing the company was undertaking in response to the sluggish U.S. economy. Alas, the rumors were laid to rest a few days ago. Starbucks released a list
of 616 company-owned U.S. stores to be closed and - gulp - Rosemary Beach and
WaterColor are on the list.
When Olivier first told me the rumor, my initial response at the time was something like...
"Aaaahhh...well, that is the stupidest rumor I've heard in a long time, my love! Geesh."
My denial had kicked in - I'm an unashamed brand snob and Starbucks is right up there for me - their Café Americano is my absolute favorite coffee drink in the world - and Starbucks at WaterColor as it is an adorable location and really convenient for me as they have lots of parking and outdoor seating, making it a practical place to meet friends or clients. My denial skewed my rationale on this matter, looking something like this:
- Rationale: Every time I stopped in at either location, there were customers, sometimes in a line that went out the door!
Truth: OK OK - that was usually only up until around noon but when they were busy, they were busy!
- Rationale: Both stores are in some of the best "prime" South Walton commercial locations on Scenic 30A! Most businesses would love to be in those spots!
Truth: 30A commercial lease prices are unjustifiably as high as some major metropolitan areas around the country, thanks to the run up in real estate pricing a few years ago which is still adjusting itself.
- Rationale: I'm sure they had put a chunk of change into renovations and space costs. Why would they close down and lose their past, and future, investment?
Truth: It's either close 616 company-owned stores now or die. Plus, they can always re-enter the market in the future (which they will).
So, what does this tell us about the state of the economy - not only in South Walton - but the country at large?



The Gourd Garden Courtyard Shop will be closing its doors on April 15. Owner Randy Harelson and Manager Sheila Kelley wish to thank their many wonderful customers for five years of patronage.















