The local gossip of the weekend centered on the painfully low turnout at weekend one (of two) of Seaside's 1st annual Seaside Jazz Fest.
I heard from Madra McDonald of Table Five Chef and M Public Relations that she and her husband had attended the Rebirth Brass Band Concert on Friday evening and by the 7pm show time, there were only about 6 people - yes (gasp), folks, 6 people - in attendance. For marketing people and event organizers, this is the stuff of bad dreams, like showing up to school with no pants on. Word on the street (but not verified) was that complimentary tickets were being handed out and anyone who wanted to enter could for the rest of weekend.
So what gives? Is this a marketing snafu? First year growing pains? Or - even maybe - a symptom of our national and local economic crisis?
I personally think it's a perfect storm created by all three influences happening at the same time.
I must be honest - if I hear or read one more person b**** and moan about such trivial things as how there were too many tents blocking out the event from passerby and that the tents limited parking - like these somehow are an indication of Seaside's unfriendliness to outsiders and actually discouraged participation - I may not be able to keep up the blank-stare-and-quickly-change-the-subject bit. Folks, this is nonsensical dialogue from those who like to take every
opportunity to bash the integrity and reputation of Seaside, and South
Walton, in general. Parking in Seaside is always limited - just like it is in all areas on 30A. Satellite parking is available at the Seaside Jazz Fest, just like it is available at other similar events around town. And the Seabreeze Jazz Fest organizers put up tents, block access into the town center with barricades AND a force of police officers.
Let's focus on the realities. It took several years for the Seabreeze Jazz Festival to take root and blossom into the acclaimed event it is today. That festival has been going on now for - what - 10 years? In fact, it now draws so many jazz lovers (4000+ attendees per day throughout the event), it has outgrown it's home at Gulf Place and is moving to a larger venue in Bay County next year. But it took 10 years for it to become this! It is silly for anyone to think that the Seaside Jazz Fest would have parallel success in year one.
That said, what I think is stumping most - event organizers I'm sure as well - is this isn't about low turnout - this is about NO turnout. Six attendees pretty much equals no attendees when you have seating for a few hundred. Some outside forces that weren't identified and exploited must be at work here - and it's incredibly difficult to guess what they would be (hindsight IS 20/20) - especially considering the caliber of talent playing at the event.